A new partnership between EV charging company Ohme and holiday rental platform Awaze reveals a structural shift in British tourism behaviour: electric vehicle owners now select holiday destinations based on charging point availability rather than concerns about range.
The collaboration signals how infrastructure gaps are reshaping consumer decisions at the intersection of EV adoption and leisure travel. Rather than treating range as the limiting factor, drivers are planning trips around charger networks—a pragmatic approach that reflects both confidence in vehicle capability and persistent frustration with charging coverage in popular tourist destinations.
For the trades sector, this trend carries direct implications. Holiday accommodation providers increasingly need charging infrastructure as a competitive amenity, not a nice-to-have feature. Similarly, facility managers and installers handling commercial EV rollouts can expect growing demand from hospitality businesses seeking to capture this market segment. The shift also underscores why grid capacity planning and charger deployment coordination matter beyond private networks: tourism infrastructure now depends on it.
