Gira has unveiled a new campaign placing intelligent integration of lighting, climate and security at its core. Through its product range, the company enables users to tailor brightness, temperature and security to their individual requirements. The central message is clear: customers decide for themselves which solution – conventional or smart – fits their home.
Flexibility as a core promise
Gira emphasises the adaptability of its product portfolio in its communications. Users can choose between purely conventional installations and fully networked smart home systems. The flexibility spans three key areas: lighting control ranging from simple switches to dimmable, scene-controlled solutions; climate control with manual and automated regulation options; and security from traditional door communication through to networked access control systems.
This modularity allows projects to be implemented incrementally. A customer can start with conventional switch programmes and later upgrade to intelligent integration without having to replace existing hardware entirely.
Market relevance for electrical installers
Gira's positioning reflects a market trend: many building owners and those undertaking modernisation seek systems that do not immediately demand the full functionality of a smart building. The ability to expand gradually lowers barriers to entry – both financially and technically. For electrical contractors, this means they can offer customers accessible solutions that remain upgradeable further down the line.
Gira thus underscores its commitment to promoting modern living concepts and providing users with bespoke homes. The advertised flexibility aligns with the demands of contemporary living concepts, where many users avoid complex control systems. The campaign suggests that technical complexity need not accompany comprehensive integration – users should decide for themselves which features they wish to activate.
