Myenergi, the British manufacturer of EV charging solutions, is targeting electrical wholesalers as a new distribution channel to capitalise on government electric car grants. The move reflects a strategic shift in how charging equipment reaches end customers through the supply chain.
State-backed EV incentive programmes have created new commercial opportunities in the charging sector. Wholesalers traditionally focused on installing and servicing infrastructure now face demand from electricians and contractors working on grant-funded projects. Myenergi sees wholesalers as better positioned than traditional channels to serve this fast-growing segment.
For electrical businesses, the play is straightforward: grant-funded EV installations generate consistent project flow and margin potential. Wholesalers can stock chargers, offer technical support, and bundle installation services. This model bypasses traditional installer networks and positions distributors closer to the end customer relationship.
The strategy also signals how public subsidy schemes reshape equipment distribution. Rather than competing directly with installers, manufacturers now build supply routes through wholesale partners who aggregate demand from multiple job sites. For electrical wholesalers, adding EV charging to the product mix carries low inventory risk if grant uptake holds.
