Ohme, a charging infrastructure specialist, has partnered with Awaze, a holiday rental platform, to make EV-friendly accommodation more discoverable for British electric vehicle owners. The partnership addresses a shift in holiday planning behaviour: EV drivers increasingly factor charging availability into their destination decisions.
The collaboration reflects wider industry recognition that EV holiday infrastructure is becoming a competitive differentiator for holiday properties. As the UK's EV fleet grows, accommodation providers face pressure to install chargers or risk losing bookings from electrified customers.
For electrical contractors and installers, this signals growing demand beyond domestic and commercial charging retrofits. Holiday parks, campsites, and self-catering properties represent a new market segment seeking charging installation expertise. The scale of this opportunity depends on how many property owners treat EV charging as essential amenity rather than premium add-on.
Awaze currently offers visibility into EV-friendly options; wider adoption by the holiday rental sector will likely drive specification and installation work over the next 12-18 months as properties scramble to avoid losing bookings to competitors with charging capability.
